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KOI
NEW IN WOMENS MENS COLLABS KOI 4 THE PEOPLE FINAL PIECES
GBP £
A DECADE OF SERVICE        ✶        KOI 4 THE PEOPLE        ✶        THE ONLY FOOTWEAR BRAND WHERE THE PEOPLE DECIDE WHAT GETS MADE        ✶        WORN SINCE DAY ONE        ✶        YOUR STAPLES, LOOKED AFTER        ✶        

KOI 4
THE PEOPLE

Everyone else is putting their prices up. We put ours down. The decade-old staples you wear until they become part of your personality. Now priced for the people.

not because we had to. because we wanted to.

CUT HERE
READ THE FULL MANIFESTO →
A DECADE OF SERVICE
Gin
the gin
2016
Tira
the tira
2017
Jennie
the jennie
2019
STILL SERVING PRICES DOWN
ten years of looking after the same shoes. and now the prices come down.
▽ SHOW FILTERS
11 STAPLES IN STOCK
SORT: FEATURED

THE ICONS

the three that built this range
1950's Polka Dot Kitten Heels-Pink
THE
The classic that started it all
worn by the people
£65.00
A Secret Arrangement Platform Heels
THE
The classic that started it all
worn by the people
£12.99
Bambalina Cat Lace up Bow Pumps- Silver
THE
The classic that started it all
worn by the people
£59.50
THE FULL RANGE
Tira Mary Jane Shoes 'Faux Leather Edition'
Tira Mary Jane Shoes 'Faux Leather Edition'
worn since day one
£40.00
TIRA Black Mary Jane Shoes 'Patent Edition'
TIRA Black Mary Jane Shoes 'Patent Edition'
worn since day one
£40.00
TIRA Black Mary Jane Shoes 'Suede Edition'
TIRA Black Mary Jane Shoes 'Suede Edition'
worn since day one
£40.00
★ THE SMALL PRINT ★
We don't think the shoes you wear the most should be the hardest to afford.
same factory. same materials. same shoe. KOI
Jennie White Chunky Bubble Trainers
Jennie White Chunky Bubble Trainers
worn since day one
£45.00
Tira Mary Jane Shoes 'Floral Edition'
Tira Mary Jane Shoes 'Floral Edition'
worn since day one
£45.00

WORN BY THE PEOPLE

real pairs. real years of service.

Send us your longest-serving pair. Tag @koifootwear or use #KOI4THEPEOPLE and it goes up on the board.

worn daily. commute included.
worn daily. commute included.
tiras in the wild · since 2017.
tiras in the wild · since 2017.
tea dates and tiras.
tea dates and tiras.
worn to death. still not dead.
worn to death. still not dead.
A DECADE OF SERVICE        ✶        KOI 4 THE PEOPLE        ✶        THE ONLY FOOTWEAR BRAND WHERE THE PEOPLE DECIDE WHAT GETS MADE        ✶        WORN SINCE DAY ONE        ✶        YOUR STAPLES, LOOKED AFTER        ✶        
YOU DEMAND IT ✶ WE MAKE IT ✶ MADE FAIR 4 THE PEOPLE ✶ 
SCROLLED ALL 11?

NOT FOUND WHAT
YOU WANT?

Tell us what's missing and we'll make it happen. You name the shoe. Making it fair is our job. If enough of you co-sign it, it goes in the workshop.

you demand it. we make it.

YOU DEMAND IT  ·  WE MAKE IT  ·  
The only footwear brand where the people decide what gets made.
THE SMALL PRINT
*to our knowledge, the only footwear brand on earth that lets the people decide what gets made. happy to be corrected.
DEMAND №001 — THE RECEIPT proof this actually works
LAUNCHING AUGUST
“an all-black flatform trainer. studs, chains, darker hardware.” — 1,874 co-signs later, it's real.
March
demand filed. hit the co-sign threshold in 11 days.
April
first sample cut. one month, not one year.
May – July
production + shipping. price locked at £40.
August
it launches. demanded by you, made by us.
Make your demand
I DEMAND…
the fair price? that part's on us.
SUBMIT DEMAND ✍
DEMAND №1 IN PRODUCTION
“an all-black flatform trainer. studs, chains, darker hardware.”
MADE FAIR
£40
1874
CO-SIGNS
CO-SIGN ✍
DEMAND №2 UNDER REVIEW
“the tira but in blood red patent”
MADE FAIR
£40
1286
CO-SIGNS
CO-SIGN ✍
DEMAND №3 269 MORE TO GO
“platform creepers that survive a festival weekend”
MADE FAIR
£45
731
CO-SIGNS
CO-SIGN ✍
5 015015 015002
KOI · EST. 2016 · 4 THE PEOPLE
*no expiry. no catch.
DOWNLOAD THE KOI APP
KOI
A DECADE OF SERVICE        ✶        KOI 4 THE PEOPLE        ✶        THE ONLY FOOTWEAR BRAND WHERE THE PEOPLE DECIDE WHAT GETS MADE        ✶        WORN SINCE DAY ONE        ✶        YOUR STAPLES, LOOKED AFTER        ✶        

KOI 4 THE PEOPLE

Everyone else puts prices up. We put ours down. because we wanted to.

▽ FILTERS
11 STAPLES
SORT BY ▾

THE ICONS

the three that built this range
1950's Polka Dot Kitten Heels-Pink
THE
The classic that started it all
worn by the people
£65.00
Adria Padded Kitten Heel Mary Janes-Black
THE
The classic that started it all
worn by the people
£90.00
Arasaka Men's Double Rand Military Boots - Black
THE
The classic that started it all
worn by the people
£24.99
THE FULL RANGE
Tira Mary Jane Shoes 'Faux Leather Edition'
Tira Mary Jane Shoes 'Faux Leather Edition'
worn since day one
£40.00
TIRA Black Mary Jane Shoes 'Patent Edition'
TIRA Black Mary Jane Shoes 'Patent Edition'
worn since day one
£40.00
TIRA Black Mary Jane Shoes 'Suede Edition'
TIRA Black Mary Jane Shoes 'Suede Edition'
worn since day one
£40.00
★ THE SMALL PRINT ★
We don't think the shoes you wear the most should be the hardest to afford.
same factory. same materials. same shoe. KOI
Jennie White Chunky Bubble Trainers
Jennie White Chunky Bubble Trainers
worn since day one
£45.00
Tira Mary Jane Shoes 'Floral Edition'
Tira Mary Jane Shoes 'Floral Edition'
worn since day one
£45.00
A DECADE OF SERVICE
Gin
the gin
2016
Tira
the tira
2017
Jennie
the jennie
2019
STILL SERVING PRICES DOWN

WORN BY THE PEOPLE

Real pairs, real years of service. Tag @koifootwear or #KOI4THEPEOPLE and yours goes on the board.

worn daily. commute included.
worn daily. commute included.
tiras in the wild · since 2017
tiras in the wild · since 2017
tea dates and tiras
tea dates and tiras
worn to death. still not dead.
worn to death. still not dead.
A DECADE OF SERVICE        ✶        KOI 4 THE PEOPLE        ✶        THE ONLY FOOTWEAR BRAND WHERE THE PEOPLE DECIDE WHAT GETS MADE        ✶        WORN SINCE DAY ONE        ✶        YOUR STAPLES, LOOKED AFTER        ✶        
YOU DEMAND IT ✶ WE MAKE IT ✶ MADE FAIR 4 THE PEOPLE ✶ 
SCROLLED ALL 11?

NOT FOUND WHAT
YOU WANT?

Tell us what's missing. If enough of you co-sign it, it goes in the workshop. Making it fair is our job.

The only footwear brand where the people decide what gets made.
*to our knowledge. happy to be corrected.
DEMAND №001 — THE RECEIPT LAUNCHING AUGUST
“an all-black flatform trainer. studs, chains, darker hardware.” — 1,874 co-signs later, it's real.
March — demand filed. co-sign threshold hit in 11 days.
April — first sample cut. one month, not one year.
May – July — production + shipping. price locked at £40.
August it launches. demanded by you, made by us.
Make your demand
I DEMAND…
the fair price? that part's on us.
SUBMIT DEMAND ✍
DEMAND №1 IN PRODUCTION
“an all-black flatform trainer. studs, chains, darker hardware.”
MADE FAIR
£40
1874
CO-SIGNS
CO-SIGN ✍
DEMAND №2 UNDER REVIEW
“the tira but in blood red patent”
MADE FAIR
£40
1286
CO-SIGNS
CO-SIGN ✍
DEMAND №3 269 MORE TO GO
“platform creepers that survive a festival weekend”
MADE FAIR
£45
731
CO-SIGNS
CO-SIGN ✍
KOI · EST. 2016 · 4 THE PEOPLE
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