We’re Koi, the cool and conscious animal free brand that you’ve been searching for. Our products are ethically designed in-house in Manny and produced in China, using premium 100% vegan leathers and high quality footwear accessories, amongst other items. We lead with compassion and are driven by creativity, combining imagination with everyday practicality and comfort.

Pushing the boundaries of footwear design since 2016, we cater for the contemporary, curious and those who aren’t afraid to stand out from the crowd. We draw inspiration from alternative subcultures to encompass footwear, apparel, homeware and design objects unified by a commitment to reconsidering what design can be.

With over 16,000 Trust Pilot reviews, a six-month warranty on your Koi kicks and a worldwide delivery service, we guarantee you’ll f*ck with us.

Via elevated content, vibrant social media, and an irreverent attitude to product design and the conventions of online retail, we broadcast our particular flavour of weirdness to the world.

We have carried out a number of collaborations including Melanie Martinez and Teletubbies. And celebs love wearing Koi too from Olivia Rodrigo, Little Mix, Charli D'amelio and Black Pink.

As well as this, we like to carry out exciting and creative marketing activities such as a Gordon Ramsay April fools prank and creating the very first vegan sausage roll boot to show off the wilder side of Koi and push the limits of creativity.

Our chaotic vision is also explored on YouTube, most recently sharing our spoof launch of a £10,000 beaten up trainer inspired by the Balenciaga Paris sneakers. Other video content ranges from behind the scenes production, to reviews and all-round random, unhinged stuff, to allow our community to have a real insight into what Koi is about.

We do not only lead with compassion by being 100% vegan, but we have worked with a number of charities to fundraise and raise awareness. Koi loves people and animals, and we truly care about pertinent issues in the world related to animal welfare, LGBTQ+ identities and women’s safety to name a few. Hence, we have used our platform to work with charities including Dean’s Farm Trust, AKT, Strut Safe, The Tribe Global and Tiny Paws.

You can also find us globally with one of our trusted retail partners. We have established an international wholesale network which continues to expand and includes leading retailers in the alternative fashion world as well-as high street, giving us the unique position that sits within alternate and mainstream retailers.